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Buskirk-Chumley Theater

How a Historic Performing Arts Venue Modernized Its Entire Operation on One Platform

Live music, comedy, film, dance, literary events, community gatherings. It all happens under one roof, all through one platform.

The Venue

The Buskirk-Chumley Theater is a historic performing arts center in Bloomington, Indiana. With a 635-seat room, they run a true multi-genre operation. It’s Jeff Tweedy one night, Studio Ghibli the next, Swan Lake on the weekend, TEDx on Monday, An Evening with John Green to close the week.

Live music, comedy, film, dance, literary events, community gatherings. It all happens under one roof, all through one platform.

The Challenge

Performing arts venues don't fit neatly into a single category. A symphony orchestra season has different ticketing needs than a comedy festival. A film screening operates differently from a sold-out concert. Community events don't look like touring act one-nighters.

Without a platform built for that complexity, performing arts theaters end up stitching together workarounds. Workarounds can work, but they leave money on the table and cost teams an incredible amount of time. 

Buskirk-Chumley needed a single system that could handle their full programming diversity, capture audience data across every genre, and scale with them as they grew.

The Solution

Buskirk-Chumley consolidated their entire ticketing and event operation onto Opendate — one platform for every event type, no separate systems, no workarounds.

What initially drew me to Opendate was the single, integrated platform for our team to create offers, book, ticket, promote, settle, and report on finances within a single intuitive system.  Also, the ability for community partners to utilize our ticketing services and easily scan at their events outside our building. To tell you the truth, we still haven’t even unlocked all the treasures of options that Opendate continues to release. — Steve Versaw, Executive Director

The Results

2025: A Breakout Year

In their first full year on the platform, Buskirk-Chumley saw results across the board:

- 180+ events across every genre they program

- 38,000+ tickets sold

- Quarter-over-quarter revenue growth through the year, with Q4 up 60% over Q2

They didn't have one good month — they built momentum all year. Every non-summer quarter outperformed the last.

The ability to automate presales and onsales across every type of event has been a game-changer. What used to take manual coordination now happens seamlessly. It has simplified how we partner with local promoters, and it has also created a much better experience for our customers. From an easy checkout process to a quick, hassle-free check-in at the door. — Paige Talbert, Ticketing Director

2026: Tracking to Be Their Biggest Year Yet     

Through early April 2026, the growth is accelerating:

- Event pipeline up 82% year-over-year 

- Revenue already pacing ahead of last year's full-year total

- They're programming higher-caliber acts, pricing with more confidence, and the audience is still growing.

2025 was a breakout. 2026 is shaping up to surpass it.

The process of putting together a show has become more efficient.  So we’re working quicker, but with more consistency and confidence.  — Steve Versaw, Executive Director

 

Building a Real Audience, from Scratch

Beyond just a ticketing platform, Buskirk-Chumley consolidated its marketing and fan database on Opendate. Now they have:

- 18,000+ unique fans captured through the platform 

- 20% repeat buyers — fans coming back for multiple events across genres

- Hundreds of superfans attending 5+ events each

- Monthly new buyer acquisition that grew more than 10x in their first year on the platform

The John Green fan and the Swan Lake fan live in the same CRM. That's a first-party audience asset that lets Buskirk-Chumley market directly to its community — across every genre it programs.

Why It Matters for Performing Arts

Performing arts venues are community anchors that program across music, theater, dance, film, comedy, lectures, and cultural events, often in the same week. Most ticketing platforms aren't built for that.

Opendate is responsive in a way that feels like a partnership. They’ve built features that make a real difference in our day-to-day. — Paige Talbert, Ticketing Director

Buskirk-Chumley shows what happens when a performing arts venue modernizes onto a single platform:

- 180+ events in year one, with year two's pipeline 82% ahead 

- 18,000+ fans in a unified database

- Consistent sellouts across music, comedy, film, and community events 

One platform. Every event type. A performing arts operation that's still accelerating.

How a Historic Performing Arts Venue Modernized Its Entire Operation on One Platform
How a Historic Performing Arts Venue Modernized Its Entire Operation on One Platform
How a Historic Performing Arts Venue Modernized Its Entire Operation on One Platform

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