You’ll be responsible for shaping how Opendate tells its story across channels, helping customers understand our products, and supporting growth through a combination of content marketing, product marketing, and GTM execution. You’ll work closely with demand gen, product, sales, and customer success to create assets, programs, and messaging that drive awareness, engagement, and adoption.

At Opendate, we’re on a mission to help independent venues and event creators build better businesses. Our journey began when three entrepreneurs, frustrated by disconnected tools, built the platform they wished existed. Today, we empower venues everywhere with smart, integrated solutions — booking, ticketing, CRM, financial tools, and marketing.

Innovation is in our DNA. We flourish in a remote-first culture that values autonomy, creativity, and impact. Every team member at Opendate helps transform live entertainment, one venue and one event at a time.

Work Environment

Work Model: 100% remote, with the option to collaborate in our Indianapolis or Chicago offices as frequently as desired.

Work Travel: Occasional domestic travel for customer events, product workshops, and quarterly in-person team gatherings.

Responsibilities

Product Marketing

• Develop clear, compelling product positioning and messaging that resonates with our key customer segments.
  
  
• Own product launch GTM planning in partnership with Product, Sales, and Demand Gen.
  
  
• Create and maintain product collateral: one-pagers, feature sheets, videos, FAQs, release notes, pitch decks.
  
  
• Conduct light customer and competitive research to inform messaging and market differentiation.
  
  
• Enable the sales team with updated battlecards, talk tracks, and case studies.

Content Marketing

• Plan, write, and publish content that drives awareness and educates prospects: blogs, articles, guides, landing pages, email copy, and more.
  
  
• Support event and webinar programming: content, promotion, follow-up, and conversion tracking.
  
  
• Own the editorial calendar and ensure content supports key campaigns, product launches, and revenue goals.
  
  
• Partner with Demand Gen to optimize content for inbound, paid, SEO, and lifecycle marketing.
  
  
• Develop storytelling assets including customer stories, use cases, event recaps, and video scripts.
  
  

Generalist Marketing & Execution

• Collaborate with the Demand Gen Manager on campaign planning, asset creation, and execution.
  
  
• Help manage Opendate’s brand voice and ensure consistency across all channels.
  
  
• Maintain, experiment with, and update the website with new content, messaging changes, and product updates.
  
  
• Build experiments to continually refine and improve messaging across all digital channels
  
  
• Track and report on marketing performance metrics across content, product launches, and campaigns.
  
  

Requirements

• 3–5+ years of marketing experience in B2B SaaS with exposure to product marketing, content marketing, or full-stack marketing roles.
  
  
• Strong storytelling and writing skills — you can clearly articulate value, translate features into benefits, and write for different audiences and formats.
  
  
• Experience launching product updates, features, or releases in partnership with Product and Sales.
  
  
• Demonstrated ability to create customer-facing content from scratch: blogs, decks, sales materials, landing pages, emails, videos, or scripts.
  
  
• Collaborative and cross-functional — you thrive working with demand gen, product, sales, and leadership.
  
  
• Highly detail-oriented and organized with strong project management skills.
  
  
• Comfortable switching between strategy and execution, managing multiple priorities in a fast-moving environment.
  
  
• Familiarity with tools such as HubSpot, Figma/Canva, CMS platforms, and basic analytics tools.
  
  
• Startup-speed operator — scrappy, resourceful, and not afraid to figure it out.

Nice to Have

• Experience in live entertainment, ticketing, venues, or events.
  
  
• Experience supporting sales enablement in a revenue-focused organization.
  
  
• Basic SEO, content creation,  video editing, or design experience.

What to Expect After Joining

Impact: You’ll shape the story of Opendate and how our product is understood in the market.

Ownership: You’ll run product and content marketing end-to-end with support from demand gen.

Growth: As the team scales, this role has room to evolve into a Senior Marketing Manager or PMM specialization.

Collaboration: Work closely with a high-performing sales and product team in a flexible, remote-first environment.

Support: Access to tools, resources, and strong cross-functional alignment.

Our Marketing Tech Stack

CRM: HubSpot

Marketing Automation: HubSpot

CMS: Webflow

At Opendate, we’re not just building software — we’re empowering the live entertainment industry. If you’re ready to own product and content marketing and make a meaningful impact on a fast-growing brand, we’d love to have you on our team.

If you do not meet every requirement listed here, we still encourage you to apply. We value curiosity, drive, and potential as much as direct experience.

Opendate is proud to be an Equal Opportunity Employer. We welcome applicants from all backgrounds and provide reasonable accommodations for candidates with disabilities.

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