Stop Promoting Shows, Start Building Audiences" with panelists Vivian from Roster Group and Liz from High Road Touring discussing current marketing strategies and best practices for venues.

The discussion covered the effectiveness of email and social media marketing, with both experts emphasizing the importance of authenticity in messaging and the need for venues to move beyond traditional promotional cycles.

They explored emerging marketing channels including Reddit, Spotify, and YouTube advertising, while discussing the importance of first-party data through pixels and proper audience targeting.

The conversation also covered AI tools in marketing, with both panelists noting both benefits and potential pitfalls of over-reliance on AI. Key recommendations included implementing website pixels for retargeting, improving data integration across platforms, and adding more creative, authentic elements to marketing campaigns to stand out in a crowded market