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Performing arts centers don't live and die by ticket sales. Many of the most successful PACs and nonprofit venues run on a 40/60 model: roughly 40% ticket revenue, 60% memberships, donations, and programming.
Join us for a live conversation with operators who've built diversified, year-round revenue models, and walk away with practical plays any venue can put into motion — whether you're running a 2,000-seat performing arts center or a 400-cap indie room.
Meet our Panelists:
- Jonathon Crider, Director of External Relations, Fox Tuscon Theatre
- Anne Pinckney Smith, Executive Director, Newberry Opera House
Moderated by: Alec Gaylord, Opendate.
While most venue marketers are stuck in a loop of one-off show emails, a new breed of venue is reaching more fans with less effort — and outselling them.
During this webinar, we will walk through new benchmark data and highlight patterns that consistently show up among high-performing venues. More importantly, we will hear directly from venue operators about how they are outperforming the market.