WEBINAR September 2: Breaking Down the RESALE Act with Audrey Fix Schaefer of NIVA

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Make More Money: Take Back Control of the Secondary Market

Resale may be inevitable. Losing control doesn’t have to be.
Featuring
Randy Nichols, Music Industry Strategist | Shaun Stewart, Vice President - Open Distribution, StubHub | David Mayeri, President, The UC Theatre | Andrew Jensen, VP Partnerships, Opendate
Recorded on
March 24, 2026
-
2:00 pm

Make More Money: Take Back Control of the Secondary Market

For high-demand shows, a meaningful percentage of tickets often move to secondary marketplaces, whether you like it or not. They take margin, pricing control, and fan data with them.

In this session of our Make More Money series, our team introduced Opendate Distribution and explored how independent venues can reduce unethical reselling by over 40%, capture resale buyer data, and turn secondary demand into long-term revenue.

Resale may be inevitable. Losing control doesn’t have to be.

Join April's Make More Money Webinar series here: Stop Promoting Shows. Start Building Audiences.

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