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For high-demand shows, a meaningful percentage of tickets often move to secondary marketplaces, whether you like it or not. They take margin, pricing control, and fan data with them.
In this session of our Make More Money series, our team introduced Opendate Distribution and explored how independent venues can reduce unethical reselling by over 40%, capture resale buyer data, and turn secondary demand into long-term revenue.
Resale may be inevitable. Losing control doesn’t have to be.
Join April's Make More Money Webinar series here: Stop Promoting Shows. Start Building Audiences.
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How Performing Arts Centers Make More Money Without Selling More Tickets
While most venue marketers are stuck in a loop of one-off show emails, a new breed of venue is reaching more fans with less effort — and outselling them.