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Ticket prices keep climbing, fans are harder to reach, and too many shows still play to half-empty rooms. Opendate's Eric Tobias and DoStuff's Scott Owens talk through why some nights don't sell, revenue beyond tickets and the bar, and how to use comps to bring in fans who come back.

Opendate venues can now earn new revenue every time a ticket buyer starts a free DoMORE trial — and soon, fill the room by offering comps to DoMORE members right from Opendate.

Hold Challenges lets venue teams start, track, and resolve competing holds right from the Opendate calendar, with every deadline and outcome in one place.