
Until now, if you sold passes for a collection and then added a new show to that collection later, pass holders couldn't use their passes for those late-added dates. The system only recognized shows that existed when the pass was purchased. This meant you had to choose between creating your entire season upfront or accepting that new additions would be locked out from pass redemption.
That changes today. Passes now work for any show in their collection, whether those shows were there at the time of purchase or added weeks later. If someone buys a pass to your venue collection in January and you add a February show in March, their pass covers it automatically.
This gives you real flexibility in how you program and sell. You can launch a pass for your venue or series early in the season to build cash flow and commitment from your audience, then continue adding shows as you confirm artists and dates. For promoters running festival passes or multi-show packages, you can respond to demand or opportunity by expanding your lineup without worrying about access logic. Your pass holders get more value, and you get more freedom to book the way you actually work.