The Welcome Series is a pre-built, customizable campaign that automatically triggers whenever a new fan is added to your mailing list. This can happen when someone:

• Signs up for your newsletter
• Purchases a ticket for the first time
• Or is added to your fan database outside the transaction flow

This ensures every new fan receives a warm, branded welcome directly from your venue — not just an order confirmation.

Why it matters

Most venues don’t realize that the first email a fan receives sets the tone for your long-term relationship. Sending a welcome email:
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• Builds trust early with new fans
  
  • 74% of consumers expect a welcome email as soon as they subscribe (wordstream)
• Creates a perfect moment to highlight add-ons, upcoming shows, membership options, or VIP experiences
  
  • Welcome emails on average generate 300%+ more revenue per email (invesp)
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• Improves your email deliverability and sender reputation
  
  • Because welcome emails tend to be opened and clicked at much higher rates, this early engagement helps improve sender reputation, which in turn helps overall deliverability (a greater likelihood that future messages will land in inboxes rather than spam).

• Increases conversion opportunities right from day one
  
  • According to Campaign Monitor, Welcome Emails have an incredible 90%+ open rate and 25%+ click-through rate.
    

How it works

In your Marketing Suite, just head to Promote → Campaigns → Create Campaign → Welcome Series. From there, you can personalize your message, set timing, and turn it on—no technical setup required.

Why we built this

As part of our ongoing deliverability improvements, we saw this as an opportunity to support our customers and improve the fan experience. Adding a dedicated new fan trigger ensures every fan begins their relationship with your venue on the right foot and improves your venue's long-term deliverability.

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