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Updates
Marketing Insights
Feature
Reporting
June 16, 2026

Marketing Insights

Is your marketing selling tickets? Now you know. Opendate launches new Marketing Insights.

Every show now has a marketing command center. Marketing Insights replaces the event dashboard with one page covering:

  • Sales pace vs. forecast and comparable shows, with expected finish
  • Audience demographics: age, gender, purchase timing, genre and artist affinity
  • Views-to-orders funnel and source-level attribution, including Meta Ads detail
  • Auto-built segments and an actions panel

Open any show and click Marketing Insights.

Learn more by visiting our blog or Knowledge Base.