Understanding your audience is one thing. Reaching them with the right message at the right time is another. That's why we've built fan segments directly into Opendate—so you can slice your audience by what actually matters and send campaigns that land.

You can now segment your fans based on value, buying behavior, engagement, and attendance history. Want to reward your highest spenders with an exclusive presale? Send a win-back offer to people who haven't attended in six months? Target fans who always buy VIP but haven't purchased yet this season? You can do all of that without exporting spreadsheets or guessing who should be on the list.

This means your email campaigns, SMS messages, and offers go to people who are actually likely to act on them. You'll spend less time managing lists and more time selling tickets. And because these segments live in the same platform where you manage your events and view your sales, you can make decisions faster and see what's working in real time.