Build audience segments by just describing them

Finding the right people to email has always been one of those tasks that feels harder than it should be. You know exactly who you want to reach — maybe it's everyone who bought tickets to jazz shows in the last six months, or fans in Brooklyn who've been to at least three events this year — but actually building that list means clicking through filters, adding conditions, and hoping you didn't miss something along the way.

Now you can just describe your audience in plain language and Conductor will build the segment for you. Type "fans who bought tickets to indie rock shows in November" or "people within 25 miles of the venue who haven't purchased in 90 days" and you'll get exactly that. No more hunting through dropdown menus or trying to remember how your data is organized. The segment builder translates what you type into the right conditions automatically, so you spend less time clicking and more time writing emails people actually want to read.

We've also redesigned how segments display their conditions, making it easier to see what you've built at a glance and adjust when needed. Whether you're promoting a specific show, re-engaging lapsed fans, or reaching new neighbors, getting to your audience is now as simple as describing them. The result is custom marketing lists in seconds instead of minutes, and campaigns that reach the right people every time.