When you're running ads on Facebook and Instagram to sell tickets, you need to know whether they're actually working. Until now, that meant juggling Meta Ads Manager in one tab and Opendate finances in another, then doing the math yourself to figure out if a campaign paid off.

Now your total Meta ad spend appears directly inside your event finances, right alongside ticket revenue and other costs. No manual entry, no spreadsheets, no switching between platforms. The numbers flow in automatically, so you can see at a glance how much you spent to promote each show.

This means you can answer the questions that matter: Did that £500 ad campaign for your Saturday night show actually drive enough ticket sales to justify the spend? Which events give you the best return when you put money behind them? Where should you invest your marketing budget next month? The numbers are all in one place now, so you can make those calls with confidence instead of guesswork.