[Register for our next Make More Money webinar]

For most venues, the playbook is simple: sell tickets, sell drinks, repeat. Performing arts centers play a different game. Many of the most successful PACs and nonprofit venues run on a 40/60 model: roughly 40% of revenue from tickets, and 60% from memberships, donations, and programming.

That mix is the whole point. It's what lets a venue weather a slow season, take a risk on new work, and keep the lights on year-round. And the underlying move...building revenue that doesn't ride on the next ticket, is one any operator can borrow.

Our next Make More Money webinar gets specific about how. We'll cover:

• Turning memberships into recurring, predictable revenue
• Donor stewardship that actually works — lapse reports, pledges, QR giving
• Programming as a marketing channel
• The one tactic music venues should steal from PACs (and what PACs should steal back)

We're joined by Anne Pinckney Smith (Executive Director, Newberry Opera House) and Jonathon Crider (Fox Tucson Theatre) — two operators who've built diversified, year-round revenue models — moderated by Opendate's Alec Gaylord.

📅 Wednesday, June 24 at 2:00 PM ET. Can't make it live? Register anyway and we'll send the recording.

Register now and even if you can't make it live, we'll send you the recording!

‍