Using "Just For You" Events in Emails

This feature is available within the Opendate email builder using the Opendate Events Widget.

How Just For You Events Work

When selected, Opendate automatically determines which event to display for each email recipient based on available fan and ticketing data.

You only need to build one email. Personalization happens automatically at send time.

How to Add Just For You Events to an Email

1. Open the email builder
   
   
2. Drag the Opendate Events Widget into your email
   
   
3. Select Just For You
   
   
4. If needed, update/edit your preferred layout
   
   
5. Save and send your email
   
   

Widget Options Explained

• Upcoming Event: Displays upcoming events from your calendar
  
  
• Just Announced: Displays newly announced events
  
  
• Specific Event: Search and select a specific event from your calendar to insert
  
  
• Just For You: Displays a personalized event per recipient
  
  

Best Practices

• Use Just For You Events for newsletters and fan re-engagement campaigns
  
  
• Combine with clear calls to action
  
  
• Keep surrounding copy flexible so it complements dynamic content
  
  

FAQs

Do I need to set up rules?

No. Personalization happens automatically.

Will every recipient see the same event?

No. Events are selected dynamically per recipient.

What happens if there aren’t any recommended events for an individual recipient? 

If the widget runs out of recommended events for a recipient, it will default to upcoming events in order. If it runs out of events in general to populate the template, the email will error. For this reason, we don’t recommend using “Just For You” in the same email that features a large number of upcoming events. 

What data powers the “Just For You” selection? 

The “Just For You” selection is powered by our artist database. When determining which shows to recommend to a user, we analyze their ticket purchase history within Opendate and look for upcoming similar artists/shows they may be interested in.

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